Our Story About ERA Established in Armenia in 2023, ERA is a jewelry brand created to celebrate the emotions, connections, and meaningful moments that make life special. We believe jewelry is more than an accessory. It can be a reminder of love, a symbol of happiness, a wish for balance, or a meaningful sign of a new beginning. At the heart of ERA are natural stones and birthstones. Each stone has its own unique color, character, and symbolism, making every piece personal. Our birthstone collections allow you to choose jewelry based on a birth month, a personal meaning, or simply the stone that feels right for you. Whether it is a gift for someone you love or a little celebration for yourself, ERA pieces are designed to carry positive energy, love, happiness, harmony, and beautiful intentions. Every piece is thoughtfully designed and handcrafted in Armenia, combining contemporary design with the natural beauty of genuine stones. We create jewelry that is easy to wear every day, while still carrying a deeper meaning. Today, ERA is represented in 10+ stores across Armenia and the United States, and we continue to grow beyond our home country, sharing Armenian creativity and the art of meaningful gifting with the world. Established in Armenia Stores in Armenia and the US Birthstones to choose from Designed and handcrafted in Armenia. Made to celebrate what matters. ERA · The Art of Gifting Emotions Shop the Collection Find a Store ERA bracelets with natural amazonite stones and the engraved ERA tag Password First Name Last Name Phone Date of Birth Address Saved! Current Password New Password Password changed! Hello, If an account exists, you will receive a reset link shortly. Password reset! You can now sign in. Account created! Check your email to verify. Please fill in all required fields. Password must be at least 8 characters. Accounts are not available yet. Login failed. Registration failed. Both fields are required. Please enter your email. Invalid reset link. Cart is empty Address Complete Order Email Address Your cart is empty Please select a payment method. First Name Last Name Loading payment methods... No payment methods available right now. Pack each item separately Individual signature boxes Pack all in one box Recommended for gifting sets Packaging Preferences Every ERA piece includes its meaning card. How would you like your items boxed? Failed to load payment methods. Payment Method Phone Number Return to Shop Shipping Details Calculated next step Shipping Shipping Method Free Urgent delivery (1-8 hours) Standard delivery (1-5 days) According to our delivery schedule HayPost (2-5 working days) International (15-30 working days) ≈3,500 AMD per box Please select a shipping method. Postal Code Date of Birth * Subtotal Order Summary Checkout Total Continue Shopping Birthstones Find Era Home Shop Add to Cart Back to Shop Birthstone Cut Description Details Energy Handmade in Armenia Product not found Premium signature packaging included Pair It With added to cart! Materials: The Art of Gifting Emotions Birthstone · Energy · Zodiac Shop Now the birthstone for THIS MONTH'S STONE The Power of Your Birthstone Discover All Birthstones The Art of Presentation Each Era piece is carefully packaged to feel like a meaningful gift, creating a moment of pure emotion upon unboxing. Signature Box · Branded Label · Meaning Brochure Your Stone · Your Story · Your Energy Shop Your Lucky Accessories Discover our most loved pieces, chosen by customers who believe in the power of meaningful jewelry. View All Products Filters Clear All Search Search by name, stone, model... By Stones By Models By Price By Month January February March April May June July August September October November December Apply Filters Please fill in all required fields. Custom packaging Choose how many boxes and assign each item Quick Add The Power of Your Birthstone Discover the unique energy, history, and meaning behind the stone associated with your birth month. Discover More Find ERA Experience the energy of our stones in person at selected exclusive locations across Armenia. Get Directions Email My Account Menu Your Cart Subtotal Checkout Why Shop No jewelry matches your refined taste. Try adjusting filters. No Image Partner Store Concept Store Boutique The Art of Gifting Emotions Crafted in Armenia Discover Shop All Find a Store Contact Us Support Privacy Policy Data Processing Returns & Cancellation Terms & Conditions Where are you shopping from? So we can show you the right prices and delivery options. Armenia United States Europe You can change this any time from the header. Coming soon to your region We are not shipping this collection to your region yet. Change your region in the header to browse the full range. Some items are not sold in your region and were removed from your cart. City * State * Country * ZIP Code * International delivery (15-30 working days) per box Payments are processed in Armenian dram (AMD). Your card issuer converts the amount, so your statement may differ slightly. Box box boxes Assign each item to a box: Pick box How many boxes? Something went wrong. Yerevan Armenia Worldwide from ≈3,500 AMD © 2026 Era Powered by Elegant and refined, the Milana bracelet with a natural Rose Quartz centerpiece is designed as a statement of love, femininity, and emotional harmony. Mystical and refined, the Milana bracelet with a natural Amethyst centerpiece designed for intuition, transformation, and inner strength. Calming and refreshing, the Milana bracelet with a natural Amazonite centerpiece is designed to bring balance, truth, and emotional harmony. Mystical and refined, the Milana bracelet with a natural Labradorite centerpiece is designed to awaken intuition, transformation, and inner strength. Timeless and elegant, the Milana bracelet with a natural Pearl centerpiece is designed to symbolize purity, femininity, and effortless sophistication. Timeless and elegant, the Milana bracelet with a natural Pearl centerpiece in dark tones, designed for modern sophistication. Soft, feminine, and delicate, the Arianna bracelet with natural Rose Quartz is designed to symbolize love, tenderness, and emotional harmony. Elegant and calming, the Arianna bracelet with natural Amethyst is designed to bring clarity, balance, and inner peace. Mystical and iridescent, the Arianna bracelet with natural Labradorite is designed to inspire transformation, intuition, and inner strength. Bold and powerful, the Arianna bracelet with natural Malachite is designed to symbolize transformation, protection, and emotional growth. Fresh and uplifting, the Arianna bracelet with natural Aventurine is designed to bring luck, optimism, and emotional renewal. Minimal, strong, and timeless, the Arianna bracelet with natural Onyx is designed to bring strength, focus, and grounding energy. Soft and calming, the Arianna bracelet with natural Amazonite is designed to bring harmony, truth, and emotional balance. Deep and regal, the Arianna bracelet with natural Lapis Lazuli is designed to symbolize wisdom, truth, and inner power. Delicate and luminous, the Arianna bracelet with natural Opal is designed to reflect creativity, inspiration, and emotional expression. Grounding and nurturing, the Arianna bracelet with natural Unakite is designed to support emotional healing and balance. Protective and timeless, the Arianna bracelet with natural Turquoise is designed to bring peace, protection, and clear communication. Protective and timeless, the Arianna bracelet with natural White Turquoise is designed to bring peace, protection, and clear communication. Soft and romantic, the Ava bracelet with natural Rose Quartz is designed to symbolize love, warmth, and emotional harmony. Elegant and soft, the Ava bracelet with natural Amethyst is designed to bring calmness, clarity, and emotional balance. Mystical and refined, the Ava bracelet with natural Labradorite is designed to awaken intuition, transformation, and inner strength. Bold and emotional, the Ava bracelet with natural Malachite is designed to symbolize transformation, protection, and personal growth. Fresh and uplifting, the Ava bracelet with natural Aventurine is designed to bring luck, optimism, and emotional renewal. Minimal and powerful, the Ava bracelet with natural Onyx is designed to bring strength, grounding, and protection. Calming and gentle, the Ava bracelet with natural Amazonite is designed to bring emotional balance, truth, and harmony. Deep and elegant, the Ava bracelet with natural Lapis Lazuli is designed to symbolize wisdom, truth, and inner strength. Luminous and dreamy, the Ava bracelet with natural Opal is designed to inspire creativity, imagination, and emotional expression. Grounding and nurturing, the Ava bracelet with natural Unakite is designed to support emotional healing and inner balance. Protective and timeless, the Ava bracelet with natural White Turquoise is designed to bring peace, protection, and clear communication. Back to ERA ERA Jewelry · Maria Nalbandyan IE · Yerevan, Armenia Last updated: June 2026 Privacy Policy Overview ERA Jewelry ("we", "us") respects your privacy. This policy explains what personal data we collect when you use eraforluck.com or purchase from us, how we use it, and what rights you have. Data We Collect When you place an order we collect your name, email address, phone number, and delivery address. We also collect standard server logs (IP address, browser type, pages visited) to maintain and improve the site. How We Use Your Data Your data is used solely to process and deliver your order, send order confirmations and updates, respond to customer service enquiries, and comply with legal obligations. We do not use your data for marketing without your explicit consent. Payment Processing Card payments are processed by Ameriabank or Ardshinbank through their secure gateways. We never see or store your card details. Payment processors operate under their own privacy policies. Data Sharing We do not sell or rent your personal data. We share it only with delivery partners where necessary to fulfil your order, and with authorities when required by law. Data Retention Order data is kept for 5 years to comply with Armenian tax and accounting law. You may request deletion of your personal data at any time, subject to legal retention obligations. Cookies We use only essential cookies required for the site to function (session management, cart storage). No third-party tracking or advertising cookies are used. Your Rights Under Armenian law you have the right to access, correct, or delete your personal data, and to object to its processing. To exercise these rights contact us at the address below. Contact ERA Jewelry - Maria Nalbandyan IE, Yerevan, Armenia. Email: [email protected]. Instagram: @era.jewelry.armenia. Personal Data Processing Policy Legal Basis This policy is issued in accordance with the Law of the Republic of Armenia "On Personal Data" (HO-49-N, 2015) and subsequent amendments. By placing an order or submitting a form on eraforluck.com you consent to the processing of your personal data as described herein. Data Controller The data controller is Maria Nalbandyan IE, a company registered under the laws of the Republic of Armenia. Contact: [email protected]. Categories of Personal Data We process the following categories of data: identification data (full name), contact data (email, phone), address data (delivery address), and technical data (IP address, browser, device type collected automatically). Purposes of Processing Personal data is processed for the following purposes: (1) fulfilment of purchase contracts - legal basis: contract performance; (2) customer support - legal basis: legitimate interest; (3) compliance with tax and accounting obligations - legal basis: legal obligation. Consent and Withdrawal Where processing relies on your consent you may withdraw it at any time by contacting us. Withdrawal does not affect the lawfulness of processing carried out before withdrawal, and does not apply to processing required by law. Data Transfers Your data is stored on servers within the Republic of Armenia. No transfers to third countries are made except where required to process card payments through internationally operating banking partners, who maintain equivalent data protection standards. Retention Periods Contact and order data: 5 years (tax law requirement). Log data: 90 days. Data will be deleted upon expiry of the applicable retention period unless extended retention is required by law. Your Rights You have the right to: access your personal data; request correction of inaccurate data; request deletion where there is no lawful basis for continued processing; object to processing; lodge a complaint with the Personal Data Protection Agency of the Republic of Armenia. How to Exercise Your Rights Submit a written request to [email protected]. We will respond within 10 business days. We may ask you to verify your identity before fulfilling the request. Cancellation & Return Policy General Principle All ERA Jewelry pieces are handcrafted to order from natural stones and materials. Because each item is individually assembled upon purchase, it falls under the exception for made-to-order goods and is not subject to return or exchange under Article 29 of the RA Law "On Consumer Rights Protection". No Right of Cancellation After Payment Once payment has been confirmed and production of your order has begun, the order cannot be cancelled and a refund cannot be issued on the basis of a change of mind. Defective or Damaged Items If your item arrives defective or was damaged in transit, please contact us within 3 days of receipt at [email protected] with photos of the damage and your order number. We will assess the claim and, where a manufacturing defect is confirmed, repair or replace the item at no charge. Wrong Item Sent If you received a different item from what you ordered, notify us within 3 days of receipt. We will arrange collection and resend the correct item. Process for Approved Claims Approved return or replacement requests must deliver the item to any of our store locations (Yerevan Mall, Dalma Garden Mall, Five Concept Store, Made) or ship it to us prepaid. Replacements are dispatched once the returned item is received and inspected. Packaging Items submitted for return or replacement must be returned in their original ERA signature packaging where possible. Items showing signs of wear or damage caused after delivery are not eligible for replacement. Contact Email: [email protected] | Instagram DM: @era.jewelry.armenia | In store at any ERA retail location in Yerevan. Terms & Conditions Acceptance By using eraforluck.com or placing an order you agree to these Terms and Conditions. If you do not agree, please do not use the site. About Us ERA Jewelry is a brand of Maria Nalbandyan IE, registered in the Republic of Armenia. We design and produce handcrafted birthstone jewellery sold online and through retail partners in Yerevan. Products All product descriptions, images, and prices are provided in good faith. Because items are handmade from natural stones, minor variations in colour and stone pattern from product images are inherent to the craft and do not constitute a defect. Prices are stated in Armenian Drams (AMD) and are inclusive of all applicable taxes. Orders and Payment An order is confirmed once full payment is received. Payment is accepted by card via Ameriabank or Ardshinbank secure payment pages. We reserve the right to cancel orders in cases of pricing errors or confirmed fraud, with a full refund issued. Delivery We deliver within the Republic of Armenia. Delivery times and costs are stated at checkout. Delivery times are estimates and may vary. Risk of loss passes to the customer upon handover to the delivery carrier. Intellectual Property All content on eraforluck.com - including product designs, photographs, text, and branding - is the property of Maria Nalbandyan IE. Reproduction or commercial use without written permission is prohibited. Limitation of Liability To the maximum extent permitted by Armenian law, our liability for any claim arising from a purchase is limited to the price paid for the item in question. We are not liable for indirect or consequential losses. Governing Law These Terms are governed by and construed in accordance with the laws of the Republic of Armenia. Any disputes shall be subject to the exclusive jurisdiction of the courts of the Republic of Armenia. Changes to Terms We may update these Terms from time to time. Continued use of the site after changes are posted constitutes acceptance of the updated Terms. Contact Maria Nalbandyan IE - [email protected] | eraforluck.com Product Not Found We couldn't find the product you're looking for. Payment Successful Payment Pending Payment Failed Order Items Total Continue Shopping No order to display. Failed to load order Go Home